Our Vision Changing the way North America serves and eats fresh fruit.   Our Mission To provide our customers, suppliers, and each other with a fresh, safe, convenient experience. Our Edge The differentiating particular strength that is most characteristic of our company is our unrelenting motivation to provide products and services that build our customers' category profits.

Sun Rich Fresh Foods Inc. -- It’s Our Values That Matter Entrepreneurial Spirit Matters: Can-do approach -- we believe in ourselves, our products and our dreams. Until we determine something can’t be done, we don’t give in. The sun’s the limit, it’s big and it’s orange. We innovate to get things right. If you don’t show up, you’ll never know how great you can be. Fresh thinking -- we need to create a "wow" experience for the people who distribute, serve and consume our fresh-cut fruit. We want the experience to be memorable and enjoyable. We will do things that others may only talk about. We don’t do bureaucracy. Passion and Energy -- we depend upon self-motivated people to create, initiate and challenge each of us to get better. We support teamwork and taking ownership and responsibility for the roles each of us play in serving our customers, suppliers, brokers and each other. We celebrate together. We take time to smell the oranges. Service To All People Matters: Just a little Respect -- is all you really need. We believe in people. To walk in someone else’s shoes, whether it is a fellow employee, a customer or a supplier, is to understand their issues and figure out how to work things out. Do unto others…you know the rest. Loyalty not Royalty -- we strive to convince ourselves, our customers and our suppliers to want to work with us, and we never forget they could leave us at any time. We foster valued relationships. We build consensus. Sure, we mix it up, but only around the issues. When the whistle blows, we support the decision. And enjoy a bowl of fruit. Lighten Up -- we try not to take ourselves too seriously. We enjoy what we do because we enjoy how we do it. We succeed because we work together in times of difficulty. We know we’re masters of our own destiny. We encourage personal development and provide the environment to shine. We get life. Pursuing Excellence Matters: Huge Standards -- we’re toughest on ourselves, because we know the alternative would hurt more. We run our business for the long run, investing in quality to ensure we’re in the lead. Healthy living is important. We do the fruit part. Excellence is Contagious -- when we achieve a mark of excellence, it creates value. When we create value, we satisfy our customer’s needs and it creates better returns for our company. When we create better returns, we can invest in creating new marks. We enjoy the pursuit. Pride in the Name of Fruit -- our approach is professional and our performance instills pride in what we do. When we fail, we don’t cover it up. We fix it. We want people to believe in us, because we believe in our fruit. We’ll never compromise our integrity or reputation for a solution. We take pride in ensuring our fruit is cared for through the entire supply chain. It’s always about the fruit Consumer Safety. It Just Matters: We commit to resourcing people and investing as much money as necessary to assure ourselves of our consumer’s safety. Think about it, children eat our fruit. End of story. Vancouver | Los Angeles | Toronto | Reading Corporate Bios | Employment Opportunities