Neville Israel, CA – Executive Vice President - Chief Financial Officer With experience in finance, accounting and information systems spanning three continents, Neville's leadership skills are perfectly suited to his role as Sun Rich's Executive Vice President - Chief Financial Officer. In this capacity, he leads the company's corporate services including finance, information systems, and human resources. A native of South Africa, Neville achieved a Bachelor of Commerce degree and Postgraduate Accounting degree with honors from the University of Cape Town. He began his career with a three-year stint at Price Waterhouse in South Africa, and later moved to London, England where he served as European Controller for Cott Corporation, a leading private label beverage manufacturer. In 1996, he relocated to Vancouver to fill the position of Sun Rich's Controller. By '98, he was promoted to Chief Financial Officer, a role he continues to fill today with tenacity and enthusiasm. In 2001 Neville's role was expanded to include responsibility for leading the entire corporate team. In early 2004, Neville was promoted to his current position. Neville spends his free time with his wife Michal and sons Simon and Gabe, and on the courts and greens, where he pursues his dual passions for tennis and golf. < Back