Values & Culture

We take our fruit seriously and A Fresh Approach to Fruit begins with a fresh approach to the way we work as a company, with each other and our partners. We sum up our freshness in our four values:


  • We treat everyone with respect
  • We bring value to others in every interaction
  • We will achieve our targeted results through collaboration and teamwork
  • We have fun


  • We are accountable to achieve and exceed our targeted results
  • We continuously strive to increase the value we bring to customer
  • We always look for a better way


  • The safety of our people and our products is our top priority


  • We care for the communities we work in, the people we work with and the earth we work on
  • We understand that we are all connected and need to live in balance
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