Founder & Chairman
Brian first entered the produce industry with Safeway, working in a number of positions and locations within their produce department. In the early 1980s, his career shifted from retail to foodservice with Neptune Foods (now GFS Canada). Over five years, Brian developed his knowledge and contacts within the restaurant and institutional markets. In the mid-1980s, Brian served as General Manager of Central Foods, a specialty produce distributor and processor to the foodservice trade.
During the 1980s, the produce industry had increased its focus on pre-processed products that offered value to a variety of customers. The primary focus was on vegetables at the time. Brian knew fresh-cut fruit was a healthy, convenient product customers were looking for, and he started Sun Rich to fill the need.
Brian inspired a team of high-performing executives to bring high-quality, fresh-cut fruit products in easy-to-serve (and consume) formats to foodservice operators and retail consumers in North America. The strength of the company is its values and the commitment of the entire team to delivering on them.
Today, Brian is involved in a variety of food-related businesses bringing his strengths in leadership, strategic thinking, recruitment and retention, and continuous improvement. As a values-based person, Brian leads with a personal style of integrity, energy, and a passion for excellence.