President, Sun Rich Fresh Ventures Inc.
Carl joined Sun Rich in 1994 and held the position of Director of Finance before transitioning into a general management role, leading the northwest division as Vice President and General Manager. As the company grew and evolved, Carl took on the role of Executive Vice President and Chief Operating Officer leading the operations, sales, marketing, and new product development teams in creating and delivering industry leading customer value in fresh-cut fruit.
Continued growth and evolution at Sun Rich has created the opportunity to generate greater customer value beyond fresh-cut fruit. Carl is leading these efforts as President, Sun Rich Fresh Ventures, focusing on diversification opportunities.
Carl brings high energy, a passion for relationships and a drive for success that will lead Sun Rich Fresh Ventures to broaden the Sun Rich footprint making Healthy Eating Easy in North America. Carl has over 30 years experience in the food industry and has developed a keen understanding of both the retail and foodservice industries.
Born and raised in Vancouver, he still calls the city home with his wife and two children. When he's not working, you'll find him, golfing, traveling, reading and spending time with his family.